Managing Director

Job Description : MD DUBAI UAE The Marketing Director for the Middle East & Africa (MEA) region will play a pivotal role in driving brand growth, consumer engagement, and market expansion for a leading multinational consumer goods company. This senior leadership role requires a dynamic marketing professional with a proven track record of developing and executing impactful marketing strategies tailored to diverse markets across MEA. The Marketing Director will be responsible for leading the regional marketing team, managing multimillion-dollar budgets, and ensuring alignment with global brand strategies while adapting them to regional trends, consumer behaviors, and competitive landscapes. Regional Marketing Strategy: Develop and execute comprehensive marketing strategies for the Middle East & Africa region, ensuring alignment with global corporate goals while tailoring initiatives to meet local market needs and consumer preferences. Brand Management: Lead the development, positioning, and growth of the company’s portfolio of brands across MEA, ensuring consistency and relevance in brand messaging and consumer engagement. Consumer Insights: Utilize data-driven consumer insights to drive decision-making, adapting global strategies to local tastes, cultural nuances, and market conditions. Collaborate with research teams to identify growth opportunities and optimize campaign effectiveness. Campaign Leadership: Oversee the creation, execution, and performance of regional marketing campaigns, including digital, social media, traditional media, and in-store activations, to increase brand visibility and market share. Team Leadership: Lead, mentor, and develop a high-performing marketing team across multiple countries, ensuring effective collaboration, innovation, and a results-driven culture. Market Expansion: Identify and capitalize on new market opportunities across the Middle East & Africa, working closely with sales and commercial teams to launch new products and brands in emerging markets. Budget Management: Manage and optimize the marketing budget, ensuring cost-effective use of resources while maximizing ROI on marketing activities. Cross-Functional Collaboration: Work closely with global marketing teams, product development, sales, and supply chain functions to ensure smooth coordination and alignment across regions. Act as a key liaison between the global team and local markets. Stakeholder Engagement: Build and maintain strong relationships with key internal and external stakeholders, including global teams, local partners, distributors, and media agencies, to ensure the successful execution of marketing plans. Digital Transformation: Lead digital marketing transformation efforts within the region, leveraging emerging technologies, e-commerce, and digital platforms to enhance consumer reach and engagement. Experience: Minimum 15 years of marketing experience, with at least 5 years in a senior leadership role, ideally in the consumer goods industry. Proven track record of success in the Middle East & Africa markets. Regional Expertise: In-depth understanding of the MEA market, with experience in handling diverse and complex markets, cultural nuances, and consumer behaviors. Leadership Skills: Strong leadership and people management abilities, with experience leading large, cross-functional, and multicultural teams. Strategic Thinking: Ability to develop and execute long-term strategies while remaining agile to adapt to changing market dynamics and consumer needs. Digital Savvy: Proficiency in digital marketing strategies, e-commerce, and social media platforms, with a focus on driving digital transformation in the consumer goods space. Analytical Mindset: Strong analytical skills, with the ability to interpret data, measure performance, and optimize campaigns for maximum impact and ROI. Communication Skills: Excellent verbal and written communication skills, with the ability to effectively interact with senior leadership, local teams, and external partners. Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or relevant master’s degree is preferred. Languages: Fluency in English is essential; knowledge of Arabic or French is an advantage.

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