Marketing Director

Job Description : TELECOM MARKETING DIRECTOR TANZANIA leading multinational in the TMT space is looking to hire a Marketing Director for Tanzania. - The ideal candidate will be responsible for developing and implementing strategic marketing plans to enhance our brand presence, drive customer acquisition, and increase market share. Strategic Planning: - Develop and execute comprehensive marketing strategies aligned with business objectives. - Conduct market research and analysis to identify trends, customer needs, and competitive landscape. Team Leadership: - Lead and mentor the marketing team, fostering a culture of creativity and performance. - Collaborate with cross-functional teams to ensure cohesive messaging and branding. Campaign Management: - Oversee the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, print, and events. - Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI. Brand Development: - Enhance brand visibility and positioning in the market through effective communication strategies. - Develop and maintain brand guidelines to ensure consistency across all platforms. Customer Engagement: - Create and implement customer engagement strategies to improve retention and satisfaction. - Leverage data analytics to understand customer behavior and inform marketing decisions. Partnerships and Collaborations: - Identify and pursue strategic partnerships that can enhance our offerings and expand market reach. - Collaborate with sales and product teams to align marketing initiatives with business goals. Reporting and Analytics: - Monitor and analyze campaign performance, providing insights and recommendations for improvement. - Prepare regular reports for senior management on marketing performance and strategic initiatives. - Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. - 15+ years of experience in marketing, with at least 3 years in a leadership role within the telecom or technology industry. - Proven track record of developing successful marketing strategies and campaigns. - Strong analytical skills and experience with data-driven marketing. - Excellent communication and interpersonal skills. - Ability to thrive in a fast-paced, dynamic environment.

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