Sales Head

Job Description : BEVERAGE SALES HEAD EAT AFRICAN REGION 20+ years experience This role is critical in driving revenue growth, expanding market share, branding our products and building strong relationships with key customers and distributors. Key Responsibilities: Developing Sales Strategy Developing a comprehensive sales strategy which is aligned with the companys vision and local market conditions. Identifying market opportunities and assess growth potential in each segment. P&L Management Analyzing revenue and expenses, developing financial strategies, and ensuring alignment with our business objectives to drive profitability. Achieve the sales department's quantitative and qualitative goals for the region. - Primary, Secondary, Tertiary targets, Market Share performance and other defined in-process measures. Route to Market Strategy/GTM Strategy Co-design and Lead the Route to market strategy Develop & Execute channel and promotional execution strategies. Customer Relationship Management: Build and maintain strong relationships with key accounts, distributors, and retail partners. Address customer needs and concerns promptly to enhance satisfaction. Tracking Sales Performance Establish clear KPIs to measure sales effectiveness, team performance and customer feedback Monitoring key sales metrices, market/competitor data & leadership reporting. performance and other defined in-process measures Budgetary Control Leading Budgeting exercise for function, ensuring efficient allocation of resources and optimization of sales spend. Forecast sales and prepare regular budget reports

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