Regional Manager

Job Description : REGIONAL MANAGER EAST AFRICA one of the biggest kitchens/Small Home Appliances Group - To achieve sales and collection targets and effectively monitor marketing activities as per business plan. 2. Position Objective: Sales: - Execute Basic & Freedom Business Plan, brand wise business & profitability targets. Achieve Turnover, Profit, Market share in relation with performance trends & industry opportunities - Extend strategic support to sales for achieving brand and product wise business Volume, Value & Profit targets. - Weekly / Monthly review of Product Managers / Branch Managers / Marketing and Sales Team Strategic plan to achieve planned Business Performance. - Track & analyze the Basic and Freedom Business plan, Branch, Brand & Product wise by correlating GOLY, GOLM, Industry trends, competition etc. for successful achievement of the Business & profitability targets. - Brand and Product wise performance analysis to ensure business plan target achievement. Highlight loss of opportunity, set marketwise growth opportunity targets to achieve brand wise market share. - Product, Brand wise Budget vs Actual tracking, formulate preventive & corrective action. Track & analyze Branch budget vs Actual trends, Collection, Cash flow and AR trend analysis. Provide information on Economic Product Value vs Product Volume. - Special focus on High end products to ensure proper model mix sales and achievement of ASP targets - Review & analyze Brand, Product wise Sales billing pattern, ASP trends, network growth & loss trends, cash & carry trends, analyze gaps to extend timely support & define preventive measures. - Direct Dealer/MT trend tracking & analysis, credit limit finalization, network loss tracking analysis & taking corrective action plan for network expansion - Competition Market share analysis, highlight growth / opportunity loss analysis & corrective/preventive action plan with sales by raising alarms - Develop & execute marketing plan to support business objectives & targets. Revamp brand architecture & reposition individual brands to meet business goals. - To keep track of competitors marketing strategies and develop unique strategies for new product launch. - New product launch meet & celebration meetings at strategic locations, focus on non-operative dealers, slow moving product clearance plan, new dealers appointment kit etc. - Develop and supervise ATL and BTL communication, Region specific Events and Promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points. - To conduct Dealer Satisfaction Surveys, understanding their satisfaction level in terms of marketing support & expectation, to ensure necessary marketing support for boosting secondary sales.

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