Vice President

Job Description : VP MARKETING KENYA 10+ years experience At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers, and passengers, with additional financial services, payments, and other on-demand services to keep Africa moving forward. Based in Nairobi, Kampala, Nigeria, and Barcelona, we are a venture-funded company that is already having a huge impact on millions of people in Africa. What we are looking for SafeBoda is looking for a VP of Marketing to drive SafeBoda towards being the best consumer platform in Africa. The ideal candidate will have strong marketing, brand, and customer acquisition experience with a start-up mentality. Responsibilities - Lead SafeBoda’s marketing and brand efforts for our ride, food, shop, and payments verticals. Build an aspirational, community-driven image and voice that generates real brand love. - Manage the performance marketing team to achieve FTU and CAC targets and maximize ROI across channels including analyzing the results of A/B tests oncreative, copy, audience, etc. to maximize full-funnel performance. - Possess expertise in tools like Clevertap and AppsFlyer to gather insights/learnings and apply them; build out robust reporting to monitor and optimize performance across channels. - Mobilize the SafeBoda team for offline marketing channels, crucial for our markets, by leveraging our large base of SafeBodas and doing community outreach to portions of the population that aren’t on social media - Proactively identify opportunities/partners to grow SafeBoda’s brand awareness. You should have - +5 years of professional experience, with strong knowledge of marketing, branding, consumer products - Proven business planning and management skills - exhibit the ability to navigate ambiguity, juggle multiple tasks, think independently and problem solve. Structured hypothesis-driven approach to problem solving is a must. - Data driven -be able to analyse data and marketing analytics to make informed decisions and to report on the effectiveness and efficiency of growth drivers – be confident using Excel or other tools to collect, analyse, and present sets of data. Be comfortable presenting to senior stakeholders and being open to new ideas and feedback. - Understand our users - track record of leveraging both internal user data and consumer insights work to help define the product experience. Lives and breathes the user experience by having immersed themselves in user trends, research, and live interactions. Complements all decisions with supportive analytics and has shown a bias to test/measure performance continuously. - Excellent storytelling skills - you’re a gifted writer with a strong creative eye-you’re able to tell the stories and create ads that you know will appeal to our customers and partners, and you do so in a compelling way to build our brand. - Getting things done - you have an entrepreneurial mindset, applied at scale and through working with others. Ruthless about the prioritization of goals, strategies and individual tasks. You should be able to create a culture of flawless execution, timely delivery and of a high quality. - Strong academic performance with at a minimum a completed Bachelor/Undergraduate degree with excellent grades. - Be well connected, you know who the cool cats are and how to get our app in their hands. - Live the SafeBoda values, represent the company in everything you do and constantly fly the flag.

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