Trade Marketing Head

Job Description : Head - Trade Marketing - Personal Care Industry : Persona Care/Skin Care/FMCG Designation : Head Trade Marketing Qualification : Any Graduate / MBA Experience : - 15 -22 years of experience in spread across sales & (Trade marketing experience desired) with FMCG/ OTC/ Diapers/ Personal Care/Skin Care/Hair Care. CTC - CTC will not be a constraint for the right candidate's. Job Profile : - Drive Trade marketing program/initiatives. - Design and execute customer focused trade programs, which achieves financial objectives of the business. - Design and implement loyalty programs for wholesalers/retailers. - Manage quarterly & yearly budgets for Trade marketing programs. - Manage cost effective plans, across all regions by minimizing revenue losses. - Design and execute trade schemes for wholesalers/retailers at regional level & review the business growth & ROI impact. - Analyse Promotions/Trade programs and course correct wherever necessary. - Liaise with people across sales, commercial, logistics and marketing functions. In order to achieve operational/strategic goals. - Manage the entire cycle from planning to executing - Trade promotion schemes and Key outlet schemes .Monitor and analyse performance of the various schemes continually, in order to increase width and depth of Distribution - Design and implement loyalty programs for wholesalers/retailers. - Organize dealers/wholesalers meets, in key potential locations

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