Commercial Director

Job Description : COMMERCIAL DIRECTOR EAST AFRICA 20+ years experience with local experience mandatory a leader in FMCG manufacturing, produces a variety of food products and is expanding its export operations. To drive growth, they seek a Commercial Director to lead sales and marketing efforts Job Description Reporting directly to the General Manager, you will develop and execute commercial strategies to drive revenue growth and market expansion. Your key responsibilities include: Defining and implementing sales and marketing strategies to strengthen market positioning and increase market share. Identifying growth opportunities in existing and new markets, including export expansion. Leading business development initiatives, forging strategic partnerships, and driving customer acquisition. Managing and optimizing pricing, promotions, and product positioning. Overseeing sales operations, ensuring the achievement of revenue targets and commercial objectives. Monitoring market trends, competition, and customer insights to adjust strategies accordingly. Building and leading high-performing sales and marketing teams, fostering a results-driven culture. The Successful Applicant You hold a Bachelor's degree in business administration, sales, marketing, or a related field. Currently in a senior commercial leadership role within the FMCG sector, you have a proven track record in sales growth, market expansion, and team leadership in West Africa. Your strategic mindset enables you to anticipate market trends, develop competitive strategies, and drive sustainable revenue growth. Strong financial acumen, negotiation skills, and experience managing commercial budgets are essential

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