Commercial Director

Job Description : EXPAT AUTO COMMERCIAL DIRECTOR VIETNAM This role is based in the vibrant city of Hanoi and offers the chance to lead digital consumer engagement across all business aspects, execute successful product launches, and maintain strong brand health. The ideal candidate will be customer-centric with a deep understanding of automotive market trends and a proven track record in marketing and sales success within the automotive industry. As a Commercial Director, you will play a pivotal role in achieving volume and market share targets as per the budget. You will be responsible for restoring and improving dealer relations, ensuring their viability and profitability. Your strategic leadership skills will be utilised to align business strategies with company priorities, develop organisational capabilities, and represent in regional discussions. You will also provide professional advice on financial conditions and business needs. Your role will involve implementing effective marketing strategies to promote products and services while analysing market trends to identify growth opportunities. Achieve volume and market share targets per budget Restore and improve dealer relations and trust in franchise Ensure dealer network viability and profitability Align business strategies with company priorities Develop organisational capabilities and culture Represent in regional discussions on product, brand, and business plans Provide professional advice on financial conditions and business needs Implement effective marketing strategies to promote products and services Analyse market trends and consumer behaviour to identify growth opportunities What you bring: The ideal candidate for this Commercial Director role will have a Bachelor's degree in business or marketing, with a Master's degree being preferred. You should have proven success in marketing and sales within the automotive industry. Strong leadership skills are essential for this role, along with strategic thinking abilities. Excellent communication skills are required, along with a deep understanding of automotive market trends. A customer-centric approach is crucial for this role, along with strong dealer relations experience. Bachelor's degree in business/marketing (Master's preferred) Proven automotive industry marketing and sales success Strong leadership and strategic thinking abilities Excellent communication skills and business acumen Deep understanding of automotive market trends Customer-centric with strong dealer relations experience

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