Director

Job Description : DIRECTOR FRANCHISE OPERATIONS GURGAON FOR PEPSICO Auto req ID: 212965BR Job Description Main Purpose – As the Customer Marketing / Market Development Manager, this role must develop a sustainable franchise business to grow share, volume and profitability for both PEP and the bottler by integrating PepsiCo brands as a priority into bottler objectives. Build capability of the FOBO Partner by designing the blueprint of long term growth - by brands, packs, channels, key customers and geographies- in partnership with the PepsiCo brand marketing teams. The role must … · Lead the consumer and portfolio thinking on the joint business planning process with Customer Marketing Director (Franchise) · Ensure a line-up of the right products for the bottler organization by bringing together the PEP organization to deliver the same (marketing, tech ops, finance, R&D etc) · Ensure the right financial model for each product in the portfolio to deliver to both PEP and bottler priorities · Develop and execute effective marketing plans and support them through well planned BTL activations Detailed Accountabilities- 1. Joint business planning with VBL leadership · Partner with the Customer Marketing Lead in building the portfolio plans with PEP category teams. Franchise leadsand the Bottler leadership teams · Build the consumer/customer part of the JBP to ensure integration of bottler thinking and alignment in building the future portfolio · Lead the BDA(COOP)/AOP planning process in collaboration with the relevant team members across PEP & the bottler · Work with the PEP and bottler teams to build out profitable business models for successful expansion of the product range into the NCB/healthier beverages space · Institutionalize/run the stage gate process for franchise to ensure alignment of interests in portfolio decisions leading to commercialization of NPDs in collaboration with both teams 2. Business Development · Play a lead role in developing and execution of AOP (Annual Operating Plan), including planning & implementation of marketing initiatives · Work closely with BU Marketing and Sales team to develop the annual plan for Brand, Pack, · Channel and Global, Regional and Local key customers within the territory. · Set clear performance expectations to achieve volume growth. This will include aligning Senior · Management on investment in new equipment, pricing, promotions & Key Customer marketing to achieve company’s sales & profit objectives. · Developing local opportunities in sync with Business Unit priorities · Leverage Strategic Innovations (Product/Packaging) to build a powerful marketing mix that will create a stronger blueprint for growth. 3. Channel Management · Develop and Drive Channel Initiatives in the Organized and Traditional Trade · Develop & Drive new sales & marketing initiatives in emerging channels · Develop market presence standards (merchandising and signage) in coordination with Market Unit General Manager, Unit Manager, Central Marketing and Sales function · Deliver Brand/Pack presence guidelines / standard to market 4. Financial Planning and Control 5. FMA - Manage “Field marketing” budget for the Units and ensure compliance with all regulatory systems of the company 6. Innovation & NPDs · Own the innovations portfolio and ensure delivery of planned volume · Plan the NPD Launch as per the BU Plan across Franchise and ensure a successful activation · Anchor and customize the launch Plan for New Brand/Pack/SKU/Promo Pack as per the Franchise business needs. Qualifications/Requirements · Sales and Marketing experience including beverages industry experience with a minimum experience of 10 years · MBA from Premier institute would be preferred · Strong presentation, analytical, inters personal, leadership and negotiation skills

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