Deputy Business Head

Job Description : Deputy Business Head – Premium Tyre brand Location: Lagos, Nigeria Reporting To: Business Head (Tires) About the Role: We are seeking a dynamic and results-driven leader to join DAG Industries as the Deputy Business Head for Premium Tyres category in Nigeria. This is a high-impact leadership role responsible for driving the profitable expansion of premium brand tyres within Nigeria’s competitive market. You will lead the Premium Tyres vertical as a standalone profit center, overseeing sales, distribution, retail expansion, and brand equity while working closely with DAG’s leadership and OEM’s global team. Key Responsibilities: ? Business Strategy & Market Development Define and execute short- and long-term strategies to establish as a leading tyre brand in Nigeria. Identify high-growth segments (passenger, and commercial tyres) and develop targeted go-to-market strategies. Expand distribution through strategic partnerships with dealers, distributors, and fleet operators. ? Sales, Distribution & Profitability Drive revenue growth by achieving volume targets, optimizing margins, and minimizing channel leakages. Strengthen B2B & B2C partnerships to enhance market penetration and share. Ensure efficient inventory planning and order fulfilment for superior customer service. ? Retail Expansion & Customer Experience Spearhead the rollout of exclusive premium tyres retail outlets across key Nigerian markets. Design customer-centric retail formats with a focus on service excellence and brand aesthetics. Implement training programs for front-end staff to ensure high-quality tyre servicing. ? Team Leadership & Collaboration Build and lead a high-performing team across sales, marketing, and technical support functions. Foster cross-functional alignment with DAG’s central teams for seamless operations. ? Brand Building & Market Engagement Partner with Premium tyre brand on localized marketing campaigns to strengthen brand affinity. Engage with fleet operators, industry influencers, and trade bodies to enhance brand credibility. ? Governance & Performance Management Monitor P&L, business forecasts, and KPIs to ensure profitability and compliance. Uphold Premium tyre brand policies, DAG’s commercial standards, and Nigerian regulatory requirements. Ideal Candidate Profile: ???? Education: Bachelor’s degree in Engineering or a related technical field. MBA from a reputed institution is a plus. ???? Experience: 10–15 years in the tyre industry, with at least 5 years in a senior leadership role preferably in African countries. Prior experience with a leading international tyre brand (e.g., Premium, Michelin, Bridgestone, Apollo, Dunlop) is highly preferred. Proven success in expanding a tyre brand in African or emerging markets. Lead the growth of a globally recognized tyre brand in Nigeria’s fast-evolving market. Drive strategic initiatives with autonomy and impact. Collaborate with industry leaders and a high-performing team.

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