Chief Executive Officer

Job Description : CEO FMCG INDONESIA Define and execute company's strategic vision, ensuring alignment with the clean beauty & sustainability mission. Lead brand positioning, product innovation, and market expansion, strengthening brand as Indonesia's top sustainable body care brand. Stay ahead of beauty trends, eco-friendly packaging, and consumer demands to maintain a competitive edge. Ensure profitable growth with a focus on cost control, EBITDA improvement, and cash flow optimization. Set clear financial KPIs, ensuring ROI on marketing, R&D, and retail distribution. Drive sales performance across DTC (Shopee, TikTok), retail, and hotel/horeca partnerships. Oversee aggressive digital marketing, live shopping, and influencer collaborations to boost customer engagement. Implement a strong pricing, promo, and distribution strategy for both mass-market & premium positioning. Qualifications At least 10 years of leadership experience in the beauty, personal care, or FMCG industry. Proven expertise in brand strategy, product development, and market expansion. Strong financial acumen, with a track record of driving profitability and operational efficiency. Deep understanding of digital marketing, omnichannel sales, and e-commerce platforms (Shopee, TikTok, Instagram, etc.). Excellent communication and stakeholder management skills, with the ability to inspire and lead cross-functional teams. Fluency in English and Bahasa Indonesia.

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