Vice President

Job Description : VP NIGERIA FOR FMCG 1. Strategic & Business Growth KPIs - Revenue Growth (%) - Annual and quarterly targets for top-line growth. - Market Share (%) - Measured in key product categories (edible oils, mayonnaise, etc.). - New Product Development - Number of new SKUs launched and % contribution to revenue. - Geographical Expansion - Entry into new regions or distribution channels. 2. Financial Performance KPIs - EBITDA Margin (%) - Profitability before interest, tax, depreciation, and amortization. - Cost Optimization (%) - Reduction in cost per unit or % improvement in operational efficiency. - Working Capital Turnover - Days sales outstanding, inventory turnover, etc. - Return on Capital Employed (ROCE) - Efficiency in capital utilization. 3. Operational Excellence KPIs - Plant Efficiency (%) - Capacity utilization, OEE (Overall Equipment Effectiveness). - Production Uptime/Downtime Ratio - Minimizing operational disruptions. - Quality Rejection Rate (%) - Reduction in production defects or recalls. - On-Time Order Fulfillment (%) - Ensuring supply chain reliability. 4. Sales & Marketing KPIs - Sales Volume (MT or Cases) - Monthly and quarterly targets. - Channel Growth - Performance across GT, MT, HORECA, and export. - Trade Promotion Effectiveness (%) - ROI on schemes and activations. - Brand Awareness Index - Growth in aided/unaided brand recall. 5. People & Leadership KPIs - Employee Engagement Score - Via annual surveys. - Talent Retention Rate (%) - Especially in key and critical roles. - Safety & Compliance (%) - Zero fatality or major non-compliance issues.

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