Chief Business Officer

Job Description : Chief Business Officer / Business Director Lagos-Nigeria A Lagos-based FMCG Marketing & Distribution Company Focused on Edible Oils, Mayonnaise, Margarine, & Spreads, Tailored for the Nigerian Consumer Market . Offers Pure Refined Cooking Oils & Related Consumer Products, with Distribution Across Nigeria. Core Offerings: Pure Vegetable Oil, Mayonnaise, Margarine, Spreads. Expertise: FMCG Distribution & Marketing, Brand-Building for Nigerian Consumers. Key Performance Indicators 1.? ?Strategic & Business Growth KPIs Revenue Growth (%) – Annual & Quarterly Targets for Top-line Growth. Market Share (%) – Measured in Key Product Categories (Edible Oils, Mayonnaise, etc.). New Product Development – Number of New SKUs launched & % Contribution to Revenue. Geographical Expansion – Entry into new Regions or Distribution Channels. 2.? ?Financial Performance KPIs ABITDA Margin (%) – Profitability before Interest, Tax, Depreciation, & Amortization. Cost Optimization (%) – Reduction in Cost Per Unit or % improvement in Operational efficiency. Working Capital Turnover – Days Sales Outstanding, inventory Turnover, etc. 3.? ?Operational Excellence KPIs Plant Efficiency (%) – Capacity utilization, OEE (Overall Equipment Effectiveness). Quality Rejection Rate (%) – Reduction in Production Defects or Recalls. On-Time Order Fulfilment (%) – Ensuring Supply Chain Reliability. 4.? ?Sales & Marketing KPIs Sales Volume (MT or Cases) – Monthly & Quarterly Targets. Channel Growth – Performance Across GT, MT, HORECA, & Export. Trade Promotion Effectiveness (%) – ROI on Schemes & Activations. Brand Awareness Index – Growth in Aided/Unaided Brand Recall. 5.? ?People & Leadership KPIs Employee Engagement Score – Via Annual Surveys. Talent Retention Rate (%) – Especially in Key & Critical Roles. Safety & Compliance (%) – Zero fatality or Major Non-Compliance

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