Chief Growth Officer

Job Description : CHIEF GROWTH OFFICER KSA What you bring to the table - Experience 18+ years in marketing, innovation, or commercial strategy. You've handled real budgets, made calls that mattered, and stuck around long enough to see the impact. Sector Depth Food, beverage, or health-focused FMCG. You’ve operated in or around Saudi/GCC markets and understand how things really work here. Innovation Chops You’ve launched products that hit—and dropped the ones that didn’t. Bonus if you’ve done this in regulated categories. Strategic Lens You don’t just think marketing—you think business. Portfolio mix, pricing architecture, channel margin, brand stretch. Digital Competence Not looking for an Instagram guru—but you know how CRM, paid media, and performance loops tie into growth. Regulation Fluency SFDA doesn’t scare you. Neither does a clean-label audit or ESG framework. Leadership Style Low ego, high accountability. You back your team, don’t hide behind them. You know how to disagree without drama. Languages English is a must. Arabic is a real plus—not just for presentations, but to read the room. Education MBA is nice. Clear thinking and commercial judgment matter more. What success looks like - Growth that isn’t just top-line noise—but real, profitable expansion. Brands with loyalty and edge, not just high awareness and low conversion. A pipeline that reflects what consumers actually want. A marketing team that’s energized, empowered, and knows what good looks like. Fewer slides. More results. Innovation Fast, functional, and on-brief. Not over-designed. Digital From campaign setup to growth loops. Understand how things convert. GTM Pack-price-channel fluency. Retail and Horeca savvy. Key KPIs Shaping the Growth Plan (Not Just Ticking Strategy Boxes) Own the direction for brand, portfolio, channels, and how we win in KSA and beyond. Stay rooted in what matters—consumer shifts, health priorities, regulatory changes. Work hand-in-glove with the CEO to steer real transformation, not another deck. Making Marketing Mean Something Lead the brand, digital, insights, trade, and category teams. Build memory—not just market share—with distinctive storytelling that customers actually notice. Kill campaigns that don’t move the needle. Invest in ones that do. Track ROI. If we can’t measure it, we don’t scale it. Running Innovation with Purpose (Not for the Awards) Push forward launches people actually want—functional, health-led, and shelf-ready. Get ideas off the whiteboard and into stores. Think fewer SKUs, better hits. Explore partnerships and smart adjacencies, not endless NPD for the sake of it. Opening New Doors Spot and act on growth opportunities: new markets, new formats, D2C, Horeca, acquisitions. Know when to say yes—and when to walk away from shiny distractions. Partner closely with sales, supply, and finance so growth is profitable, not just busy. Staying Two Steps Ahead on Compliance & Sustainability Track SFDA, nutrition labeling, and ESG developments before they bite us. Build credibility through clean storytelling—not token gestures. Building a Team That Doesn’t Need Babysitting Attract sharp thinkers and doers. Retain them by giving them room and responsibility. Coach, don’t micromanage. Create a space where marketers, analysts, and commercial thinkers can thrive and challenge each other.

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