GTM Manager

Job Description : GTM MANAGER VIETNAM GO TO MARKET MANAGER – CONSUMER ELECTRONICS Salary: Competitor Location: Ho Chi Minh City Keywords: visual merchandising, retail design, customer experience, brand identity, store display management, performance analysis, training and communication, collaboration, flexible working opportunities, incentives An exciting opportunity has arisen for a Go To Market Manager within the consumer electronics sector, based in vibrant Ho Chi Minh City. This role is perfect for someone who thrives on shaping brand identity through visual merchandising strategies and enjoys making a tangible impact on customer experience and sales performance across a nationwide retail network. The organisation offers a supportive environment where your expertise in retail design and store display management will be highly valued, and you will have the chance to collaborate closely with both local teams and international headquarters. With generous benefits including a 13th month salary, annual performance reviews, comprehensive insurance, and exclusive product discounts, this position provides not only professional growth but also personal rewards. Flexible working arrangements and regular team-building activities further enhance the appeal of this role, making it an outstanding choice for those seeking both challenge and recognition. * Shape the visual merchandising strategy for a leading consumer electronics brand, ensuring consistency and excellence across all stores nationwide while enhancing customer engagement. * Enjoy a comprehensive benefits package including incentives tied to business results, annual salary reviews, additional health insurance, meal and transportation allowances, and exclusive staff discounts. * Work in a collaborative environment that values your input, supports your professional development through workshops and training, and celebrates achievements with team events and year-end parties. What you'll do: As a Go To Market Manager – Consumer Electronics, you will play a pivotal role in establishing compelling visual merchandising strategies that elevate the brand’s presence across all retail outlets. Your day-to-day responsibilities will involve close collaboration with marketing, design, and headquarters teams to plan impactful product launches and campaigns. You will be responsible for ensuring that every store reflects the highest standards of display quality by conducting regular site visits, offering tailored consulting where needed, and providing hands-on training to store personnel. By analysing sales data before and after key initiatives, you will identify opportunities for further improvement while recognising top performers within the network. Your ability to communicate effectively with diverse stakeholders—ranging from field staff to external partners—will be essential as you coordinate the production of promotional materials and maintain consistent branding throughout all touchpoints. This role offers you the chance to make a significant contribution to both customer satisfaction and commercial success while enjoying a dynamic work environment filled with learning opportunities. * Develop seasonal and promotion-based visual merchandising strategies that reflect the brand’s identity, creating detailed manuals to guide implementation across all stores. * Plan engaging displays for new product launches and major brand campaigns in collaboration with marketing and merchandising teams at both local and headquarters levels. * Share clear visual merchandising guidelines with store teams, conduct installation checks, and provide constructive feedback to ensure high-quality displays are maintained. * Conduct regular visits to stores nationwide to assess display conditions, offer improvement consulting to locations that do not meet quality standards, and support continuous enhancement. * Collaborate with marketing and design teams to produce promotional materials such as POP displays, posters, signage, ensuring all visual assets reinforce the brand image consistently. * Analyse store-specific sales data and best-seller trends to tailor visual merchandising materials and execute customised displays that drive performance. * Monitor changes in sales figures and customer responses before and after implementing new visual merchandising strategies to measure effectiveness. * Collect examples of successful and less effective cases from stores to propose actionable improvements for future campaigns. * Select top-performing stores based on visual merchandising execution for internal recognition programmes, sharing best practices across the network. * Provide comprehensive training sessions for store managers and staff on visual merchandising guidelines while gathering feedback from field teams to inform ongoing improvements. What you bring: To excel as a Go To Market Manager – Consumer Electronics, your background should include substantial hands-on experience in developing visual merchandising strategies within large-scale retail environments. Your familiarity with industry-standard design software will enable you to contribute creatively when producing promotional materials. You will bring strong analytical skills that allow you to interpret sales trends linked to specific initiatives so that you can recommend targeted improvements. Your interpersonal strengths will shine as you deliver training sessions designed to empower others while fostering open communication channels between field staff, headquarters teams, and external partners. Flexibility is key; your readiness to travel ensures that every location receives consistent support. Above all else, your dedication to upholding brand identity through meticulous attention to detail will set you apart as an invaluable member of the team. * A minimum of 10 years’ proven experience in visual merchandising or retail design within the distribution or retail industry is required for this position. * A deep understanding of how effective store displays can influence customer behaviour and drive sales performance is essential. * Proficiency in using design tools such as Photoshop or Illustrator is highly desirable as it enables you to create visually appealing materials efficiently. * Excellent communication skills are necessary for sharing guidelines clearly with store teams as well as collaborating with marketing departments at various organisational levels. * Strong interpersonal abilities allow you to gather feedback from field staff sensitively while nurturing positive relationships with colleagues across functions. * Flexibility in working hours combined with a willingness to travel regularly ensures you can respond promptly to evolving business needs at different locations. * Experience in analysing sales data related to visual merchandising initiatives helps you measure impact accurately and suggest meaningful improvements. * A collaborative approach is vital when working alongside headquarters teams on new product launches or campaign implementations. * Demonstrated ability to provide effective training sessions empowers store managers and staff with practical knowledge they can apply immediately. * A commitment to maintaining high standards of display quality contributes directly to enhanced customer experiences throughout the retail network.

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