Commercial Director

Job Description : COMMERCIAL DIRECTOR THAILAND A leading food manufacturer is seeking a Commercial Director to revitalise its flagship product line and drive growth across domestic and international markets. This is a unique opportunity to make a real impact in a respected company with a proud heritage. The role combines strategic influence with hands-on leadership across multiple sales channels, all within a culture that values empathy, stability, and supportive leadership. Flexible working and a collaborative environment await the right candidate. Lead commercial growth for a well-established brand with ambitious expansion plans Oversee key channels: general trade, modern trade, convenience stores, and export markets Thrive in a flexible, people-first culture focused on stability and transformation What You’ll Do: As Commercial Director, you will lead the commercial strategy for one of Thailand’s most recognised food brands. Your focus will be to drive sales growth in both domestic (80%) and international (20%) markets—including CLMV, Japan, Korea, and Europe—while managing a team of 30 professionals. You will work closely with senior leaders across sales, marketing, and export functions to optimise performance and turn around declining trends. Develop and execute sales and marketing strategies across all key channels: general trade, modern trade, convenience stores, and Horeca Lead and inspire a cross-functional commercial team, directly managing 3 senior managers Strengthen distributor partnerships and channel efficiency to increase market share Monitor performance, identify growth opportunities, and improve profitability Represent commercial operations at the executive level and report to the Managing Director Support product innovation, pricing, and consumer engagement initiatives Champion change with empathy and maintain team morale through transformation What You Bring: Strong commercial leadership experience in FMCG or food manufacturing Proven success in developing and executing sales strategies across Thailand and key international markets Experience leading large, diverse teams and managing across geographies Deep knowledge of distribution models including general trade, modern trade, and Horeca Empathetic, people-centric leadership style with strong interpersonal skills Ability to manage complex performance metrics and drive data-informed decisions Fluent in English and Thai, with other language proficiency preferred P&L experience in businesses with THB 1B+ turnover is a plus

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