International Sales Director

Job Description : INTERNATIONAL SALES DIRECTOR ASIA a leading 20-year-old snacks & drinks company, distributing a wide range of well-loved brands across categories such as savory snacks, sweet treats, baked goods, and healthy snacking, flavored beverage, waters and energy drinks options. With a strong presence across multiple countries, the group is now expanding its international reach with new strategic operations launching in Dubai, South Africa, Shanghai, Mumbai, Istanbul, and Tehran. With a core focus on Asia markets along with China. . We are hiring an International Sales Director to report directly to the Chief Sales Officer. This high-impact role will lead global sales strategy and execution across RTM, GTM, distribution channels, e-commerce, and B2B operations, ensuring our client's snack brands are accessible and visible in every key markets. Key Responsibilities 1. Route to Market Strategy & Execution Develop and execute a robust RTM strategy tailored to the snack category, ensuring alignment with brand and business goals. Evaluate existing distribution networks and identify opportunities to improve efficiency, reach, and service delivery. Explore and implement RTM models including direct-to-retail, wholesale, e-commerce, and digital sales channels. Optimize field coverage, frequency of engagement, and customer experience to increase market penetration. 2. Distributor & Partner Management Establish and maintain strong relationships with distributors, wholesalers, retailers, and key accounts to support RTM strategy execution. Drive performance through collaborative joint business plans and growth initiatives with key partners. Monitor distributor performance, ensuring compliance with sales targets, service standards, and contractual terms. Lead capability-building initiatives, including training, systems support, and performance incentives 3. Sales Growth & Market Expansion Identify untapped markets and craft go-to-market strategies to expand brand presence across regions. Partner with sales and marketing teams to roll out targeted trade marketing and in-store activation programs. Create pricing, promotion, and channel strategies that support revenue growth and profitability in the snacks segment. 4. Cross-Functional Leadership & Operational Excellence Work in close partnership with supply chain, logistics, finance, and commercial teams to ensure seamless execution of RTM plans. Implement advanced technologies such as CRM systems, Sales Force Automation (SFA), and Distributor Management Systems (DMS) to drive productivity. Lead continuous improvement initiatives focused on minimizing stockouts, enhancing distributor capabilities, and improving operational KPIs. Qualifications & Experience 10+ years’ experience in FMCG sales and distribution, with a strong background in the snacks category and at least 5 years in a senior leadership role. Proven experience managing multi-brand, multi-category distribution, both domestically and international. Strong distributor management expertise, with exposure to both traditional and modern trade as well as digital sales channels. Deep analytical skills with a command of RTM modeling, P&L ownership, and cost-to-serve frameworks. Proficient with digital sales tools, route optimization technologies, and trade systems. Experience in private label development and leading new market entry initiatives is highly valued.

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