Brand Manager

Job Description : BRAND AND CATEGORY LEAD FOR FMCG ZAMBIA leading FMCG company based in Lusaka, Zambia. Job Description As the Brand and Category Lead, you would be responsible for: · Implementation of brand strategy in line with that set out by senior management and functional heads · Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade in collaboration with the functional heads and in line with defined business objectives by market and country · Planning and execution of all communications and media actions on all channels, including online and social media · Portfolio planning including analysis of industry trends, market competitiveness of products and SKU's, consumer needs /requirements etc. to identify gaps and opportunities within the current category related brand/ product portfolio. · Creating and managing promotional collateral to establish and maintain product branding across all channels · Set and managing the budget for advertising, brand activation and promotional items · Competitor, customer and consumer insights analysis · Analysis of sales, forecasts and relevant financial and reporting on product sales · Maintain brand integrity across all company marketing initiatives and communications The Successful Applicant The successful candidate would require the following: · Tertiary Degree essential · Solid track record in marketing within the FMCG space (brand management/ marketing /trade marketing management) · Minimum 5 years of management experience · Qualifications in digital marketing or equated experience required · Africa experience highly beneficial · Must be based in Lusaka, Zambia (relocation possible) · Open to expat profiles

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