National Sales Manager

Job Description : NSM SOUTH ASIA Were searching for an experienced and driven Head of Sales to build and lead our sales organization. You will be responsible for creating the strategy, building the team, and driving the execution to make our brand a household name across India. The primary focus of this role will be aggressive expansion in General Trade, complemented by strategic growth in e-commerce. This is a critical leadership role reporting directly to the founders, with the opportunity to make a massive impact on our growth story. What You'll Do: - Develop and execute a national sales strategy with a primary focus on dominating General Trade. - Build, mentor, and lead a high-performing sales team designed for deep, on-the-ground market penetration. - Aggressively expand our distribution footprint in General Trade, taking the brand into new territories and increasing outlet coverage. - At the same time, define and scale our e-commerce channel strategy, especially with quick commerce and other online grocery platforms. - Manage relationships with key distributors, wholesalers, and retail partners across all channels. - Oversee all sales operations, from on-ground execution to forecasting, reporting, and budget management. - Work closely with the marketing and supply chain teams to ensure our channel-specific goals are supported. What We're Looking For: - 10-15 years of sales experience, with a strong background in the FMCG or beverage/alcobev industry. - Deep, hands-on expertise in building General Trade networks from the ground up. This is essential for the role. - A proven track record of scaling a brand's sales and distribution, with clear success stories in GT. - Experience in developing and managing sales through e-commerce channels, particularly quick commerce. - A history of building and leading large, geographically spread sales teams. - A hands-on leader who is just as comfortable creating a high-level strategy as they are solving problems in the market.

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