National Sales Manager

Job Description : NSM NIGERIA : Nigeria (Lagos preferred; nationwide travel) Function: Sales Power Backup (Batteries / Inverters / UPS) Reports to: Head of Sales / Country Director Employment Type: Full-time About the Role Were seeking a National Sales Manager to lead Nigeria-wide sales for our power-backup portfolio—batteries, inverters, and UPS (including solar-hybrid integrations). The role owns revenue, margins, channel expansion, key accounts, forecasting, and a growing field team. Key Responsibilities Strategy & P&L Own national sales strategy, annual AOP/targets, pricing, and margin delivery. Build market/segment plans (retail, SMB, industrial, telecom, EPC/solar, public sector). Channel & Territory Recruit, onboard, and grow distributors/dealers/installers across priority cities and regions. Drive sell-in/sell-out programs, territory coverage, promo calendars, and partner enablement. Key Account Management Acquire and grow large accounts (telecom, datacenters, manufacturing, hospitals, BFSI, EPCs). Lead bids/tenders, proposals, and contract negotiations end-to-end. Team Leadership Hire, coach, and manage Regional Sales Managers/ASMs/TSIs; set activity & productivity standards. Run weekly pipeline reviews, ride-alongs, and capability building (product, solution selling). Forecasting & Operations Deliver accurate monthly/quarterly forecasts; align with Supply Chain on OTIF and inventory turns. Partner with Service on pre-sales sizing, commissioning readiness, and post-sales support loops. Governance & Compliance Enforce credit policies and collections (DSO), documentation accuracy, and brand standards. Ensure adherence to applicable local regulations and company policies. Market Intelligence Monitor competitor pricing/placements, tech trends, and channel feedback; recommend actions. Reporting Maintain CRM hygiene, dashboards, win/loss analysis, and executive readouts. Must-Have Qualifications Domain: Proven experience in power backup—you must have handled batteries/inverters/UPS portfolios (product + channel + KAM exposure). Market: Deep knowledge of Nigerian power-backup market dynamics and channel landscape. Experience: 8–12+ years total sales experience, with 3–5+ years leading multi-region teams. Results: Track record of delivering revenue and gross margin targets at national scale. Skills: Solution/consultative selling, distributor management, tendering, pricing, and negotiation. Tools: Proficient with CRM (e.g., Salesforce/Zoho), Excel/Sheets, and presentation tools. Travel: Willing to travel 50–70% across Nigeria. Eligibility: Legally authorized to work in Nigeria; valid driver’s license. Nice to Have Exposure to solar-hybrid solutions and energy-storage sizing. Relationships with telecom/EPC/OEM and top national distributors. Technical background (Electrical/Electronics) or MBA in Sales/Marketing. Education Bachelor’s degree required (Engineering or Business preferred); advanced degree is a plus. Key Performance Indicators (KPIs) Revenue vs. AOP; Gross Margin % and contribution. Channel productivity: active partners, sell-out velocity, coverage. Pipeline health: 3–4 coverage, win rate, cycle time. Collections/DSO and credit discipline. Forecast accuracy (monthly/quarterly). OTIF fulfilment in coordination with Supply Chain. Team metrics: hiring, retention, ramp time, training completion. Customer NPS / complaint closure time (with Service). 30-60-90 Day Plan (Guidance) 30 days: Market mapping, partner/account prioritization, hire plan, target split, baseline forecast. 60 days: First wave of partner activations, lighthouse deals in motion, pricing/discount guardrails set. 90 days: National cadence established, pipeline 3 quarterly target, first Q revenue/margin on track. Compensation & Benefits Competitive base + benefits (to be discussed with shortlisted candidates).

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