National GTM Manager

Job Description : National GTM Manager (Beverages) – East Africa ???? Are you a strategic sales leader ready to transform markets, optimize distribution, and drive growth? We are looking for a National GTM Manager to lead Go-To-Market (GTM) strategies across Tanzania, focusing on the OFF premise channel. ???? Key Responsibilities: ???? GTM Strategy & Execution: Design and implement strategies that drive market expansion and revenue growth ???? Market Intelligence & Analytics: Gather insights, track trends, and translate data into actionable strategies ???? Collaboration & Leadership: Work with regional sales, marketing, and supply chain teams to ensure seamless execution ???? Transformation & SFA: Lead Sales Force Automation projects and GTM transformation initiatives ?? Cooler & Asset Management: Optimize cooler deployment and performance across regions ???? Pricing & Revenue Management: Implement strategies to maximize profitability and market share ???? What We’re Looking For: ? Must be from Pepsi / Coke / Large Beverage or FMCG Company ? 15+ years in FMCG/beverage sales, distribution, or commercial operations ? Proven track record in GTM transformation and market development ? Strong strategic thinking, decision-making, and results orientation ? Excellent cross-functional collaboration and high emotional intelligence ? Bachelor’s in Business Administration, Marketing, Supply Chain, or related field (MBA preferred) ? Willingness to travel 40–50%

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