Regional Sales Manager

Job Description : Regional Sales Manager Department: Sales Industry: Soap Manufacturing Location: Kano Job Summary: The Regional Sales Manager is responsible for overseeing all sales operations and distributor management across the Northern region. The ideal candidate will drive volume growth, expand market share, manage sales teams, and maintain strong relationships with key distributors and wholesalers. This role requires a results-driven individual who understands the dynamics of soap and detergent distribution within open/general trade markets. Key Responsibilities: Develop and implement regional sales strategies to meet and exceed volume and revenue targets. Supervise, train, and monitor the performance of Area Sales Managers, Sales Officers, and Field Merchandisers in the region. Drive numeric and weighted distribution through effective route-to-market execution. Lead market penetration and competitive mapping to identify new growth opportunities. Manage relationships with major distributors and ensure efficient stock movement and credit control. Monitor daily, weekly, and monthly sales activities, ensuring proper reporting from the field. Prepare and manage the regional budget, including sales forecasting and territory planning. Ensure optimal product visibility and merchandising execution in all outlets. Conduct regular market visits and trade audits to assess retail execution and competitor activities. Collaborate with Trade Marketing and Supply Chain to ensure regional alignment on execution plans and product availability. Support recruitment, onboarding, and continuous development of regional sales personnel. Qualifications: Minimum of 10 years’ experience in FMCG sales, with at least 3 years in a regional leadership role. Strong experience in managing general trade and distributor-driven sales operations in Northern Nigeria. Proven track record of delivering volume growth and market share targets. Proficiency in MS Excel and familiarity with ERP systems (e.g., SAP Business One) is an advantage. Degree in Marketing, Business Administration, or related field. Willingness to travel extensively across assigned territories. Key Competencies: Strategic Sales Planning • Distributor Management • Team Leadership • Market Penetration • Negotiation & Communication • Target-Driven Execution • Trade Marketing Knowledge • Data-Driven Decision Making

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