VP

Job Description : VP UAE A prestigious global investment group is seeking a Vice President of Digital Marketing to join their dynamic team in Abu Dhabi. This is an exceptional opportunity for you to play a pivotal role in shaping the digital marketing strategy and execution for a world-class organisation with a significant international presence. About the role: As Vice President of Digital Marketing based in Abu Dhabi, you will be entrusted with leading the design and delivery of innovative digital marketing initiatives that elevate the organisation’s reputation on a global scale. Your day-to-day responsibilities will involve collaborating with cross-functional teams to execute multi-channel campaigns that resonate with diverse audiences. Oversee the planning, execution, and optimisation of integrated digital marketing campaigns across paid, owned, and earned channels for both internal and external audiences. Manage administrative tasks related to campaign reporting, budget oversight, project updates, and status reports while ensuring seamless communication across teams. Collaborate closely with media intelligence teams, media buying agencies, and social media specialists to monitor campaigns effectively and deliver comprehensive post-campaign analysis. Lead the management of major external channels such as content requests for landmark properties; oversee content creation processes; manage stakeholders; and enhance overall workflow efficiency. Apply knowledge of external channel management including social media platforms (YouTube, company website) to maximise content placement strategies. Support leadership and senior management speaking opportunities at events or sponsorships by capturing stories for external channels while maintaining brand guidelines Experience required: Proven experience in developing targeted digital marketing campaign strategies that drive measurable results across multiple channels. Demonstrated ability in creative media content production including video storytelling, script writing, animation styles, and adapting content for different platforms. Comprehensive understanding of integrated marketing communications encompassing paid advertising, microsite development, cross-platform promotion, and social media planning. Strong communication skills enabling you to collaborate seamlessly with internal teams as well as external partners such as media agencies or event organisers.

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