BUSINESS HEAD

Job Description : BUSINESS HEAD ASIA FOR COFFEE In line with the global instant coffee strategy, involving in developing marketing strategy for Asia Region including demand mapping, segmentation and setting long-term objectives Formulating Sales plans, marketing budgets and forecasts Market intelligence: hold ownership of research data and gather market information on competition, prices, supply, demand, trends to improve information quality for strategy decisions Develop effective marketing tools to reach new accounts and managing relationships with key buyers regionally which includes pricing, negotiation and concluding contracts Maintain close communication and interaction with green coffee marketing teams to leverage on existing customer relationships Close collaboration with global commercial team to ensure consistency across regions and knowledge sharing

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