Head of Marketing

Job Description : Head of Marketing Location: East Africa Salary: 20 - 30 LPA (Negotiable) Key Responsibilities Strategic & Operational Leadership · Lead the development and execution of comprehensive marketing strategies to drive brand growth and product/service adoption. · Monitor and optimize marketing performance and ROI across all campaigns. · Lead market research, trend analysis, and competitive benchmarking to inform strategy. Marketing & Brand Management · Manage and enhance the companys brand image through creative and data-driven marketing initiatives. · Oversee the creation of high-impact content, campaigns, and marketing communications across digital, social, and traditional platforms. · Ensure that all marketing activities align with corporate identity and compliance guidelines. Collaboration & Agency Management · Collaborate with senior leadership and cross-functional teams to align marketing strategies with business goals. · Manage external creative agencies, PR firms, and media partners to ensure campaign quality and effectiveness. · Build and retain a high-performing internal marketing team. Performance & Reporting · Drive regular reporting of marketing KPIs, campaign outcomes, and market trends to management. · Strategize and execute lead generation activities in collaboration with the sales team. · Plan and manage the annual marketing budget, ensuring cost-effective resource allocation. Qualifications & Skills Required · Bachelors or Masters degree in Marketing, Business Administration, or related field. · Minimum of 8 years of leadership experience in marketing with a strong portfolio of successful campaigns. · Proven expertise in brand building, strategic marketing, and digital marketing. · Strong leadership, communication, and interpersonal skills. · Analytical thinker with a passion for innovation, problem-solving, and data-driven decisions. · Experience in B2B and B2C marketing across diverse industries is preferred. · Knowledge of African markets is an added advantage.

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