RETAIL BRAND MANAGER

Job Description : RETAIL BRAND MANAGER DUBAI Brand Positioning: - Define and communicate brand positioning, value proposition, and messaging across the portfolio. - Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement. - Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences. Operations Management: - Oversee retail operations, including store management, staffing, and customer service standards. - Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency. - Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement. Retail Execution: - Conduct regular audits and store visits to assess compliance and identify growth opportunities. - Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends. - Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration. Brand Building: - Collaborate with brands to identify market trends and consumer preferences that inform product development. - Drive initiatives to adapt the brand strategy to evolving customer needs. - Manage the product lifecycle from concept to launch, ensuring strategic alignment. Marketing and Communication: - Develop integrated marketing plans to support brand objectives and sales goals. - Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement. - Monitor campaign performance and optimize investments to achieve ROI targets. Education Minimum Qualification required: - - Bachelor's degree in business administration, Marketing, or a related field. - MBA preferred. Experience: - - 8-10 years in Retail Brand Management with a proven track record of leading brand strategy. Required Knowledge, Skills, Abilities and Attributes:

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