Marketing Manager

Job Description : Marketing Manager to lead brand strategy, new product development, and trade marketing initiatives for a leading FMCG group in Kenya. What You’ll Do: ?? Develop and execute ATL & BTL marketing strategies for food and beverage categories ?? Lead new product launches – from concept to go-to-market execution ?? Strengthen retail visibility, trade promotions, and consumer engagement programs ?? Conduct consumer insights, market research, and competitor benchmarking ?? Manage agencies, creative development, and media planning to deliver impactful campaigns ?? Partner cross-functionally with sales, supply chain, and finance to ensure flawless execution ?? Track marketing ROI, manage budgets, and deliver measurable business impact What We’re Looking For: ???? MBA/PGDM in Marketing or related discipline ???? 8–12 years of experience in FMCG marketing (Food, Snacks, or Beverages preferred) ???? Proven expertise in brand management, trade marketing & product positioning ???? Hands-on experience in new product launches and ATL/BTL campaigns ???? Exposure to African or international markets will be an added advantage ???? Strong leadership, analytical, and stakeholder management skills Key Success Indicators: ???? Market share growth & category performance ???? Successful new product launches & ROI ???? Retail visibility & consumer engagement metrics ???? Marketing spend efficiency & budget control ???? Collaboration & execution excellence across teams

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