FMCG MARKETING MANAGER

Job Description : FMCG MARKETING MANAGER SIERRA LEONE Strategy and planning: Develop and implement integrated marketing plans aligned with company objectives, including product positioning, pricing, and promotion. Create executive annual brand strategies and marketing plans. Brand management: Drive brand positioning and ensure consistent messaging across all channels. Own the development and growth of branded products. Campaign execution: Design, manage, and deploy marketing campaigns, from initial ideation to execution and analysis. This includes online, advertising, and promotional activities. Budget management: Develop, oversee, and track the marketing budget to ensure cost-effectiveness and ROI. Market analysis: Conduct market research to identify consumer needs, preferences, and latest trends. Analyze market trends and competitor activities to inform strategy. Cross-functional collaboration: Work closely with sales, product development, customer insights, and other departments to align objectives and ensure effective implementation of strategies. Performance tracking: Monitor and evaluate the effectiveness of marketing campaigns and promotions to determine if they meet company objectives. Digital marketing: Oversee and develop digital marketing platforms, including social media and website maintenance. Qualifications Master degree in marketing, business, or a related field is typically required. Proven experience in marketing, strategy, and analytics, ideally within the FMCG sector, is crucial. Strong leadership, project management, and communication skills are essential. Proficiency with data analysis tools and digital marketing strategies is often advantageous. African experience Preferred

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