CategoryLead – Marketing (Oil & Fats)

Job Description : CategoryLead – Marketing (Oil & Fats) ???? Location: Thika / Nairobi, Kenya ???? Industry: Edible Oil & Fats ???? Position: Category Lead – Marketing (Oil & Fats) Key Responsibilities Drive category strategy, annual marketing plans, and growth initiatives. Lead brand management, ATL/digital campaigns, and packaging alignment. Oversee trade & channel activation with sales and distributors. Support innovation, new product launches, and portfolio development. Track brand health, KPIs, pricing, promotions, and prepare performance reports. Requirements Bachelor’s in Marketing/Business; CIM/MBA preferred. 5–8 years in FMCG marketing, with 3+ years in brand/category management. Experience in edible oils, fats, or food staples is a strong advantage. Strong analytical, trade marketing, and execution skills.

---