TRADE MARKETING MANAGER

Job Description : Trade Marketing Manager – FMCG (Personal Care Category) ???? Location: Oman ???? Industry: FMCG – Personal Care Are you a dynamic Trade Marketing professional with a strong background in the FMCG Personal Care segment? Our client, a leading FMCG organization in Oman, is seeking an experienced Trade Marketing Manager to drive category growth, brand visibility, and market execution excellence. Key Responsibilities: ???? Develop and execute ATL & BTL trade marketing strategies for the Personal Care category ???? Lead in-store visibility, promotions, and BTL activities ???? Manage POSM, merchandising initiatives, and market activation plans ???? Work with agencies for ATL materials, creative development & campaign rollouts ???? Collaborate with sales, marketing, and distributor teams for seamless execution ???? Analyze market trends, competitor activities, and category performance ???? Drive product launches, channel programs, consumer promotions & visibility campaigns ???? Track ROI on trade spends and optimize budgets Ideal Candidate: ? Minimum 5–8 years of Trade Marketing experience in FMCG Personal Care ? Strong understanding of ATL (mass media) and BTL (on-ground activation) ? Proven expertise in BTL activation, merchandising, and market development ? Strong grasp of channel dynamics across modern & general trade ? Excellent communication, analytical, and stakeholder management skills ? Experience in GCC markets is an added advantage

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