CHIEF BUSINESS OFFICER

Job Description : CHIEF BUSINESS OFFICER NORTH AMERICA FOR FOOD AND BEVERAGE Full relocation support provided CBO Description: Key Responsibilities - Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention. - Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions. - Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors. - Develop and implement product demonstration strategies to effectively position Goodwyns premium teas and drive conversions. - Appoint and manage the right distributors, ensuring proper training, motivation, and business generation. - Develop and implement systems for distributor training, incentives, and accountability. - Identify and expand into new segments including corporates, hospitals, universities, and emerging institutional categories. - Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation. - Continuously track market trends and competition to identify growth opportunities and optimize business strategy. Ideal Profile - Above 45 years of age with 20 years of proven experience in FMCG or allied industries (Can also be a retired veteran who is physically fit to work) - Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers. - Not from commodity (staples, oils) or gourmet/luxury niche backgrounds. - Hands-on experience in product demonstrations, institutional selling, and customer engagement. - Strong experience in distributor appointment, training, and management. - Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions. - Proven ability to own P&L, scale business units, and deliver measurable growth. - Strong relationship-building and negotiation skills both with clients and internal teams. - Leadership experience in managing mid-sized teams while maintaining high efficiency and output. - Entrepreneurial mindset with a focus on business expansion and execution excellence. - Experience in Export, MT/GT is an added bonus

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