Commercial & Marketing Director

Job Description : Commercial & Marketing Director GUINEA This is for beverage industry Job Level: Senior Management Purpose of the Role: ? Define and implement the companys commercial and marketing strategy. ? Drive revenue growth and optimize the company’s commercial margin. ? Lead and manage the commercial and marketing teams. Functional Responsibilities: Key Activities: ? Develop marketing plans (market analysis, target definition, selection of advertising channels). ? Design and implement promotional actions to boost product visibility and sales. ? Participate in commercial negotiations and ensure achievement of assigned objectives in terms of volume, revenue, and market coverage. ? Contribute to the continuous improvement of the company’s commercial and marketing policies. ? Monitor competitors, analyze their strategies, and track regulatory developments. ? Prepare monthly and annual performance reports for the Executive Management. ? Work closely with distributors to identify and seize business development opportunities. ? Coach and develop internal and external sales teams under their responsibility. ? Oversee commercial activities: monitor performance, verify achievement of objectives, and define corrective actions when necessary. Additional Activities: ? Recruit and train the commercial and marketing teams. ? Serve as liaison with other company departments. Cross-Functional Competencies: ? Promote vision internally and externally, encouraging initiative within the teams. ? Anticipate changes and upcoming trends. ? Identify critical information/sources for business activities, perform analysis, and present actionable recommendations. ? Communicate effectively in writing and orally according to the audience. ? Anticipate clients’ needs and guide their strategic evolution. ? Prioritize actions based on business impact. ? Resolve conflicts objectively and maintain strong interpersonal relationships. Key Performance Indicators (KPIs): ? Achievement of assigned revenue and volume targets. ? Effective planning, implementation, and monitoring of commercial and marketing activities. ? Successful management of internal and external teams. ? Timely identification of issues and implementation of strategic solutions. ? Motivation and supervision of commercial and marketing teams. ? Monitoring KPIs: sales volume, market penetration rate, customer satisfaction, ROI of marketing campaigns. ? Development of key client and strategic partner relationships. ? Contribution to new product launches and market innovation. Behavioral Competencies: ? Demonstrate insight and foresight. ? Mobilize and motivate teams. ? Achieve results through others. ? Coach and develop talent. ? Influence with integrity. ? Display courage in decision-making. Qualifications & Skills: ? University degree (Bachelor’s +4 or equivalent), MBA, or specialized degree in Business Administration, Marketing, or Commerce. ? Minimum 5 years of proven experience in commercial negotiation and team management (preferably in the company’s industry beverage ). ? Strong analytical skills and result-oriented mindset. ? Leadership and management abilities: foster a high-performance culture. ? Ability to unite and set an exemplary standard for the team. ? Strategic vision and ability to take a step back. ? Proficiency in IT tools. DEV SOLUTIONS

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