GM

Job Description : GM COMMERCIAL VEHICLE AND EQUIPMENT UGANDA Job Description The General Manager (GM) will have full P&L responsibility and will lead the turnaround and growth of a heavy commercial vehicles, trailers, and yellow equipment business. The role is focused on driving sales growth, strengthening dealer and fleet relationships, improving aftersales performance, and expanding regionally while ensuring operational discipline, compliance, and profitability. Key Responsibilities 1. Sales & Business Growth (Primary Focus) Develop and execute a growth strategy across: Heavy-duty trucks Trailers (flatbeds, tippers, tankers, lowbeds, etc.) Yellow equipment (construction and mining) Deliver annual and quarterly sales targets for Uganda and regional markets (Kenya, Rwanda, South Sudan, DRC, Tanzania). Build and manage key accounts including: Transport and logistics companies Construction firms Mining, oil & gas, and infrastructure contractors Government and parastatal organisations Drive fleet sales, tender participation, and project-based sales. Establish and manage regional distributors, dealers, and agents. Strengthen collaboration with OEMs, equipment suppliers, and manufacturing partners 2. Aftersales, Parts & Service Growth Grow parts and service revenue as a core profit centre. Ensure strong dealer-level service capability, uptime support, and warranty management. Improve customer retention and lifecycle value through service and maintenance contracts. Set and monitor KPIs for workshop productivity, parts availability, and service turnaround times. Job Description The General Manager (GM) will have full P&L responsibility and will lead the turnaround and growth of a heavy commercial vehicles, trailers, and yellow equipment business. The role is focused on driving sales growth, strengthening dealer and fleet relationships, improving aftersales performance, and expanding regionally while ensuring operational discipline, compliance, and profitability. Key Responsibilities 1. Sales & Business Growth (Primary Focus) Develop and execute a growth strategy across: Heavy-duty trucks Trailers (flatbeds, tippers, tankers, lowbeds, etc.) Yellow equipment (construction and mining) Deliver annual and quarterly sales targets for Uganda and regional markets (Kenya, Rwanda, South Sudan, DRC, Tanzania). Build and manage key accounts including: Transport and logistics companies Construction firms Mining, oil & gas, and infrastructure contractors Government and parastatal organisations Drive fleet sales, tender participation, and project-based sales. Establish and manage regional distributors, dealers, and agents. Strengthen collaboration with OEMs, equipment suppliers, and manufacturing partners 2. Aftersales, Parts & Service Growth Grow parts and service revenue as a core profit centre. Ensure strong dealer-level service capability, uptime support, and warranty management. Improve customer retention and lifecycle value through service and maintenance contracts. Set and monitor KPIs for workshop productivity, parts availability, and service turnaround times. 3. Operations & P&L Management Full ownership of P&L, including budgeting, forecasting, and cash flow management. Improve working capital efficiency (stock turns, receivables, credit control). Optimise inventory levels for vehicles, trailers, parts, and equipment. Ensure compliance with: Local regulatory requirements Import, homologation, and registration standards OEM brand, audit, and operational requirement 4. Team Leadership & Organisation Building Lead and develop teams across: Sales (trucks, trailers, equipment) Aftersales and parts Administration and finance (with functional leads) Recruit, mentor, and retain high-performing commercial and technical talent. Implement performance management systems with clear KPIs and incentive structures. Build a performance-driven, accountable, and customer-centric culture. 5. Strategy, Market Development & Partnerships Identify and develop new market opportunities, including: CKD/SKD assembly potential Local body building and trailer fabrication partnerships Financing and leasing partnerships with banks and DFIs Monitor competitor activity, pricing trends, and regulatory changes. Represent the business with OEM principals, government bodies, industry associations, and key stakeholders. Bachelor’s degree in Engineering, Business, or a related field MBA or equivalent qualification is an advantage Experience 15+ years’ experience within heavy commercial vehicles, trailers, or construction equipment Minimum 5 years in a senior leadership role (GM, Country Manager, Sales Director, or similar) Proven track record of growing sales in East Africa Strong experience managing OEM relationships and dealership operations Exposure to fleet sales, government tenders, and project-based sales Key Skills & Competencies Strong commercial and negotiation skills Strategic thinker with hands-on execution capability Deep understanding of heavy trucks, trailers, and yellow equipment Strong financial acumen (P&L, pricing, margins, credit management) Proven leadership and team-building capability Willingness to travel extensively across the region RECRUITMENT MATTERS

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