Sales Director – FMCG

Job Description : Sales Director – FMCG , Ghana Location: Accra, Ghana Industry: Fast-Moving Consumer Goods (Food) Seniority: Director Level We are seeking a dynamic, commercially driven Sales Director to lead nationwide sales strategy, distribution expansion, and revenue growth for a fast?growing FMCG food brand in Ghana. This is a high-impact leadership role for someone who thrives in a fast-paced, competitive market and knows how to build winning teams. Key Responsibilities Lead and execute national sales strategy across modern trade, general trade, and key accounts. Drive revenue growth, market penetration, and brand visibility across all regions. Build, mentor, and manage a high-performing sales team with clear KPIs and accountability. Strengthen distributor relationships and optimize route-to-market efficiency. Analyze market trends, pricing dynamics, and competitor activity to inform strategy. Collaborate with marketing, supply chain, and production to ensure seamless execution. Develop sales forecasts, budgets, and performance dashboards for executive reporting. What We’re Looking For Minimum 12 years’ experience in FMCG sales, with at least 5 years in a senior leadership role. Strong understanding of Ghana’s FMCG landscape, retail channels, and distributor networks. Proven track record of delivering revenue growth and expanding market share. Excellent leadership, negotiation, and stakeholder management skills. Data-driven decision-maker with strong commercial acumen. Experience in the food category is a strong advantage. Why Join Us Opportunity to shape the growth of a rising FMCG food brand. Competitive compensation and performance incentives. A culture that values innovation, speed, and execution. Direct influence on strategy, expansion, and national impact.

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