Commercial & Marketing Director

Job Description : Commercial & Marketing Director GUINEA Only from beverage industry Job Level: Senior Management Purpose of the Role: · Define and implement the companys commercial and marketing strategy. · Drive revenue growth and optimize the company’s commercial margin. · Lead and manage the commercial and marketing teams. Functional Responsibilities: Key Activities: · Develop marketing plans (market analysis, target definition, selection of advertising channels). · Design and implement promotional actions to boost product visibility and sales. · Participate in commercial negotiations and ensure achievement of assigned objectives in terms of volume, revenue, and market coverage. · Contribute to the continuous improvement of the company’s commercial and marketing policies. · Monitor competitors, analyze their strategies, and track regulatory developments. · Prepare monthly and annual performance reports for the Executive Management. · Work closely with distributors to identify and seize business development opportunities. · Coach and develop internal and external sales teams under their responsibility. · Oversee commercial activities: monitor performance, verify achievement of objectives, and define corrective actions when necessary. Additional Activities: · Recruit and train the commercial and marketing teams. · Serve as liaison with other company departments. Cross-Functional Competencies: · Promote vision internally and externally, encouraging initiative within the teams. · Anticipate changes and upcoming trends. · Identify critical information/sources for business activities, perform analysis, and present actionable recommendations. · Communicate effectively in writing and orally according to the audience. · Anticipate clients’ needs and guide their strategic evolution. · Prioritize actions based on business impact. · Resolve conflicts objectively and maintain strong interpersonal relationships. Key Performance Indicators (KPIs): · Achievement of assigned revenue and volume targets. · Effective planning, implementation, and monitoring of commercial and marketing activities. · Successful management of internal and external teams. · Timely identification of issues and implementation of strategic solutions. · Motivation and supervision of commercial and marketing teams. · Monitoring KPIs: sales volume, market penetration rate, customer satisfaction, ROI of marketing campaigns. · Development of key client and strategic partner relationships. · Contribution to new product launches and market innovation. Behavioral Competencies: · Demonstrate insight and foresight. · Mobilize and motivate teams. · Achieve results through others. · Coach and develop talent. · Influence with integrity. · Display courage in decision-making. Qualifications & Skills: · University degree (Bachelor’s +4 or equivalent), MBA, or specialized degree in Business Administration, Marketing, or Commerce. · Minimum 20 years of proven experience in commercial negotiation and team management (preferably in the company’s industry beverage ). · Strong analytical skills and result-oriented mindset. · Leadership and management abilities: foster a high-performance culture. · Ability to unite and set an exemplary standard for the team. · Strategic vision and ability to take a step back. · Proficiency in IT tools.

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