Commercial Director

Job Description : Commercial Director – Consumer to join our team at our headquarters in Nairobi, Kenya. Reporting directly to the Chief Executive Officer / Group CEO, this role is pivotal as we enter a high-growth phase following our recent acquisition by AXIAN Telecom. As the Commercial Director - Consumer, you will lead the strategic direction of our residential business unit, focusing on: - **Strategic Leadership**: Develop and execute the annual commercial strategy to achieve ambitious subscriber and revenue targets for Zuku Fiber. - **Revenue Management**: Oversee pricing strategies, ARPU (Average Revenue Per User) optimization, and budgeted business goals. - **Market Expansion**: Lead "Go-to-Market" strategies for new territories and product innovations in Kenya, Uganda, and Malawi. - **Customer Lifecycle**: Drive retention, loyalty, and churn reduction initiatives to maximize our paying customer base. - **Sales & Marketing Oversight**: Direct the sales force and marketing teams to ensure high brand visibility and customer acquisition. - **Stakeholder Management**: Collaborate with Technical and Financial Planning teams to ensure service quality aligns with commercial promises. **Qualifications & Experience**: - Education: Bachelor’s degree in Business, Marketing, or a related field; an MBA is highly preferred. - Experience: 12+ years of commercial experience, with at least 5 years in a senior leadership role within Telecommunications. - Track Record: Proven success in managing large-scale consumer P&Ls and driving market expansion in competitive environments. - Skills: Expert-level knowledge of digital entertainment trends, customer experience metrics (NPS), and data-driven decision-making.

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