COMMERCIAL DIRECTOR

Job Description : COMMERCIAL DIRECTOR GUINEA 25+ years experience Commercial & Marketing Director Job Level: Senior Management Define and implement the companys commercial and marketing strategy. Drive revenue growth and optimize the company’s commercial margin. Lead and manage the commercial and marketing teams. Functional Responsibilities: Develop marketing plans (market analysis, target definition, selection of advertising channels). Design and implement promotional actions to boost product visibility and sales. Participate in commercial negotiations and ensure achievement of assigned objectives in terms of volume, revenue, and market coverage. Contribute to the continuous improvement of the company’s commercial and marketing policies. Monitor competitors, analyze their strategies, and track regulatory developments. Prepare monthly and annual performance reports for the Executive Management. Work closely with distributors to identify and seize business development opportunities. Coach and develop internal and external sales teams under their responsibility. Oversee commercial activities: monitor performance, verify achievement of objectives, and define corrective actions when necessary. Additional Activities: Recruit and train the commercial and marketing teams. Serve as liaison with other company departments. Cross-Functional Competencies: Promote vision internally and externally, encouraging initiative within the teams. Anticipate changes and upcoming trends. Identify critical information/sources for business activities, perform analysis, and present actionable recommendations. Communicate effectively in writing and orally according to the audience. Anticipate clients’ needs and guide their strategic evolution. Prioritize actions based on business impact. Resolve conflicts objectively and maintain strong interpersonal relationships. Key Performance Indicators (KPIs): Achievement of assigned revenue and volume targets. Effective planning, implementation, and monitoring of commercial and marketing activities. Successful management of internal and external teams. Timely identification of issues and implementation of strategic solutions. Motivation and supervision of commercial and marketing teams. Monitoring KPIs: sales volume, market penetration rate, customer satisfaction, ROI of marketing campaigns. Development of key client and strategic partner relationships. Contribution to new product launches and market innovation. Behavioral Competencies: Demonstrate insight and foresight. Mobilize and motivate teams. Achieve results through others. Coach and develop talent. Influence with integrity. Display courage in decision-making. Qualifications & Skills: University degree (Bachelor’s +4 or equivalent), MBA, or specialized degree in Business Administration, Marketing, or Commerce. Minimum 5 years of proven experience in commercial negotiation and team management (preferably in the company’s industry beverage ). Strong analytical skills and result-oriented mindset. Leadership and management abilities: foster a high-performance culture. Ability to unite and set an exemplary standard for the team. Strategic vision and ability to take a step back. Proficiency in IT tools.

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