COMMERCIAL DIRECTOR

Job Description : COMMERCIAL DIRECTOR IP PRODUCTS DUBAI UAE a highly established, family owned regional group with a long standing presence in the GCC and a proven track record of building market leading consumer and distribution businesses across multiple categories. They operate with a long-term ownership mindset, strong governance and deep local market knowledge, offering senior leaders genuine autonomy, stability and the backing of a well capitalised platform. The business is known for exclusive brand partnerships, disciplined execution and regional scale, making it an attractive environment for commercially driven leaders looking to run and grow a substantial operation rather than manage short-term targets. Lead and own the commercial strategy with full accountability for revenue growth, profitability and market expansion. Drive business development by identifying, securing and negotiating new exclusive brand and IP partnerships, strengthening the portfolio and unlocking new growth avenues. Manage and grow principal relationships, acting as the senior commercial interface to negotiate commercial terms, exclusivity, forecasting commitments and long-term partnership agreements. Develop and execute go-to-market strategies across department stores, specialty retail, key accounts and e-commerce/marketplaces, ensuring strong ranging, visibility and sell-through. Lead and operate the sales organisation, setting targets, managing performance, building capability and ensuring consistent execution across all GCC markets. Create and oversee buying and inventory strategies, aligning demand planning, seasonal forecasting and stock risk management to commercial objectives. Drive trade marketing and activation plans, working with partners to deliver launches, promotions and in-store initiatives that maximise brand performance and revenue. Identify and develop new channels and routes to market, including digital, marketplace and emerging retail formats, to diversify revenue streams. Collaborate closely with supply chain, finance and operations, ensuring commercial plans are operationally executable and financially disciplined. Represent the business at a senior level with key stakeholders, partners and regional retailers, strengthening market presence and commercial credibility. Proven experience in a senior commercial or general management role within IP-driven, licensed or branded consumer products, ideally operating in a distribution led or wholesale environment. Demonstrated track record of business development, including securing exclusive brand or principal partnerships, negotiating commercial terms and building long-term relationships with licensors, brand owners and vendors. Strong understanding of GCC retail and e-commerce landscapes, with hands-on experience selling into department stores, specialty retail and online marketplaces. Commercially astute with experience managing a P&L in a seasonal, high-SKU, inventory-led category, including forecasting, buying and stock risk management. Credible leader of sales and commercial teams, able to set direction, drive performance and build high-performing organisations across multiple markets. Confident stakeholder manager, comfortable operating at board and principal level and representing the business with senior regional partners. Strategic yet hands-on, with the ability to move seamlessly between BD, commercial strategy and execution. Entrepreneurial mindset, high ownership mentality and the maturity to operate within a family-owned, long-term focused organisation.

---

Back