Head – Retail Marketing

Job Description : Head – Retail Marketing & Visual Merchandising DUBAI UAE will lead all in-store marketing initiatives and visual presentation strategies to drive footfall, enhance customer experience, and maximize store sales performance. This role is responsible for creating compelling retail environments, executing high-impact promotions, and ensuring consistent brand expression across all store locations. The ideal candidate combines commercial retail understanding with strong creative and execution capabilities. Key Responsibilities: 1. Retail Marketing Strategy & Execution Develop and implement store-level marketing strategies to drive walk-ins and revenue. Plan and execute seasonal promotions, sales campaigns, and new product launches. Collaborate with mall management and local partners for on-ground activations. Ensure integration between retail, digital, and regional marketing efforts. 2. Visual Merchandising Leadership Define and standardize VM guidelines across all stores. Lead window displays, in-store layouts, signage, and promotional installations. Ensure effective product placement to drive conversions and increase basket size. Refresh store look periodically to maintain customer interest. 3. Store Performance Optimization Monitor KPIs: footfall, conversion rate, sell-through, average bill value, and store productivity. Use sales data and customer insights to refine displays and promotional activities. Conduct regular store audits to ensure execution excellence. 4. Brand Consistency & Customer Experience Maintain strong brand identity across all retail touchpoints. Enhance in-store experience through creative storytelling and visual appeal. Ensure stores reflect current campaigns and brand positioning. 5. Budget & Vendor Management Manage marketing and VM budgets efficiently. Coordinate with external vendors, fabricators, printers, and agencies. Ensure cost-effective and timely implementation of campaigns. 6. Team Management Lead, train, and mentor retail marketing and VM teams. Work closely with operations, merchandising, and buying teams. Drive accountability and performance culture within the team. Required Qualifications Bachelor’s/Master’s degree in Marketing, Business, Design, or related field. 12 years of experience in retail marketing and/or visual merchandising. Strong understanding of multi-store retail operations. Proven experience in driving store sales growth. Core Competencies Commercially driven mindset Strong aesthetic and design sensibility Analytical & KPI-oriented Execution-focused leadership Excellent communication & coordination skills Success Metrics Increase in same-store sales Improvement in conversion rate and average ticket size Strong VM compliance across stores High-impact campaign execution within budget.

---