Head – Modern

Job Description : Head – Modern / Formal Trade Location: Lusaka, Zambia Industry: FMCG Compensation: USD 4,000 – 5,000 per month (based on experience) Reporting to: GM – Swiss Bake We are seeking an experienced FMCG Sales Leader to head Modern and Formal Trade operations in Zambia. This is a national leadership role responsible for driving structured growth, managing key accounts, and building high-performance field sales teams across the country. Role Overview The Head – Modern / Formal Trade will be responsible for: • Driving revenue growth across Modern and Formal Trade channels • Managing national key accounts and strategic customer relationships • Setting brand / pack-level targets and monitoring performance • Developing aggressive growth and expansion plans • Negotiating franchise agreements and new outlet openings • Recruiting, training, and managing merchandisers and promoters • Building Sales Coordinator leadership capabilities • Monitoring KPIs and implementing performance improvement plans The role requires strong analytical ability, structured execution, negotiation skills, and the ability to operate independently in a fast-growing FMCG environment Candidate Profile • 12+ years of FMCG sales experience • Strong exposure to Modern Trade and Formal Trade operations • Experience managing merchandiser and promoter networks • Prior experience working in African markets preferred • Strong distributor management and retail execution capability • Demonstrated leadership in performance-driven sales environments A Bachelor’s degree in Business Administration, Marketing, or a related field is preferred Ideal Candidate We are particularly interested in: • Professionals currently working in Africa • Candidates with prior experience managing African territories • Leaders comfortable in emerging market dynamics If you are an experienced FMCG sales leader looking to take on a national mandate in Zambia, we encourage you to apply.

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