Regional General Manager

Job Description : Regional General Manager – Southeast Asia, reporting directly to HQ, to design and orchestrate multi-country growth across This isn’t an operational role. It’s a strategic one. You will: • Own full regional P&L • Translate global brand direction into local market dominance • Scale store networks and partnership models • Build a bench of high-performing Country Leaders • Represent the brand to regulators, landlords and franchise partners We are looking for a seasoned Retail Country Head or Regional Leader who understands both numbers and nuance — commercial precision paired with cultural agility. English + Mandarin preferred.

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