General Manager

Job Description : General Manager, Sales & Marketing Location: Head Office, Lagos | Nature of Work: Onsite, Full-Time Industry: FMCG (Beverages & Snacks) | Reports to: Managing Director / CEO Salary: open Executive Summary We are seeking a visionary and high-impact General Manager of Sales & Marketing to spearhead our commercial operations. As a key member of the executive leadership team, you will be responsible for defining the strategic roadmap that solidifies our position as a market leader in the Nigerian FMCG space. This role demands a seasoned professional who can marry multinational best practices with local market agility to drive aggressive growth across our drinks and sausage portfolios. Key Responsibilities Strategic Leadership: Define, develop, and execute long-term strategic initiatives that ensure market dominance and brand equity. Commercial Execution: Design and oversee comprehensive sales and marketing frameworks to hit ambitious revenue, volume, and market share targets. Business Development: Identify untapped market opportunities and cultivate high-level relationships with key distributors, modern trade partners, and institutional clients. Intelligence & Analytics: Monitor competitor movements and macroeconomic trends; translate complex sales data into actionable insights for continuous performance improvement. People Management: Lead, mentor, and inspire a high-performing sales and marketing team, fostering a culture of excellence, accountability, and professional growth. Cross-Functional Synergy: Work closely with Supply Chain, Finance, and Production to ensure a unified approach to the company’s "Route-to-Market" (RTM) goals. Brand Stewardship: Oversee the positioning and health of our core categories (drinks and sausage rolls), ensuring innovation meets consumer demand. Candidate Requirements Education: First degree or equivalent in Sales, Marketing, Business Administration, or a related discipline. Experience: Minimum of 20 years of progressive experience in sales and marketing. At least 5 years at a senior managerial/executive level. Mandatory: Deep experience within the FMCG multinational sector, specifically managing categories in drinks (beverages) and sausage rolls/snacks. Competencies: Proven track record in RTM strategy, distributor management, and leading large, diverse teams in the Nigerian market.

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