Senior Country Manager

Job Description : Senior Country Manager / Business Head Company: Trident Co. LTD. Location: Zambia, Zimbabwe, Madagascar. Experience: 15-20 years. Employment Type: Full-Time, Permanent Industry: Automobile Department: Sales & Business Development About the Company Vipar Auto FZCO is a Dubai-headquartered multinational automotive group operating across Asia and Africa. We provide comprehensive mobility solutions, including vehicle distribution, aftermarket spare parts, tyres, lubricants, consumer electronics, and financial services. We partner with global brands like Bajaj Auto, Mahindra, and CEAT, we deliver high-quality products and services while focusing on operational excellence, supply chain efficiency, and customer satisfaction in emerging markets. Learn more at www.viparauto.asia. Role & Responsibilities · Recruit, hire, train, and lead a high-performing team of automotive sales professionals to achieve and exceed sales targets for 2-wheelers and 3-wheelers. · Develop and implement sales strategies, including GTM/RTM planning, pricing, promotional campaigns (BTL/ATL), and aggressive market expansion to drive market share, profitability, and dealer network growth. · Set sales goals, forecast stocks , prepare budgets/plans aligned with annual objectives, and compile regular reports on performance, competitor analysis, and market trends. · Coach team on best practices for closing deals, customer relationship management (CRM), inventory control, and after-sales service; step in to resolve key customer issues. · Lead nationwide distribution, and salesforce, explore growth opportunities, ensure resource adequacy, and maintain relationships with partners, vendors, suppliers, and dealers. · Conduct regular sales meetings, gather/analyze data, and travel extensively across respective provinces/country. · Focus on customer satisfaction, innovative campaigns. Business Head - Additional Expectations · Own full P&L accountability by preparing accurate monthly top-line and bottom-line reports, conducting variance analysis against budgets, driving cost optimization initiatives, and leveraging P&L insights for sustainable profitability and growth. · Demonstrate hands-on experience scaling operations in African automotive markets. · Excel in cross-functional leadership, integrating sales, marketing, and support functions to build robust business ecosystems. · Bring strategic vision to expand dealer networks, optimize supply chains, and navigate competitive landscapes effectively. · Ensure the company has adequate and suitable resources to complete its activities. · Assess overall company performance against strategic objectives. · Champion strategic direction for logistics, finance, HR, and administrative functions. Candidate Profile · Degree (Associate/Bachelor's in Sales, Marketing, or Management preferred). · 15+ years in sales/marketing within automotive distribution (2/3-wheelers), consumer durables, or FMCG; proven track record heading sales/marketing functions with strong leadership experience in African markets. · Expertise in automotive business processes, with sound commercial acumen, analytical skills, and knowledge of basic accounting, digital marketing, candidate must also have both knowledge of distributor handling and B2B , B2C sales. · Exceptional communication, interpersonal, and presentation skills; outgoing, service-focused, creative, and innovative thinker with a pleasing personality. · Familiarity with Zambia, Zimbabwe, Madagascar, Malawi, Angola. · Candidate must have experience of Zambia. Key Skills · Sales Strategy & Leadership · Team Management & Coaching · CRM, Digital Marketing & Customer Relationship Management · Competitor Analysis & Market Forecasting · BTL/ATL Marketing & Brand Building · Dealer Network Expansion & GTM/RTM Planning · Budgeting, Reporting & P&L Management · After-Sales Service & Supply Chain · B2B Sales and Account Management.

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