MARKETING DIRECTOR

Job Description : MARKETING DIRECTOR UAE to lead the strategic repositioning and growth of a multi-brand own-label / private label portfolio. This is a group-level leadership role, operating alongside senior commercial, product and retail leadership, with a clear mandate to: Define and elevate brand positioning Drive customer relevance and footfall (physical + digital) Build compelling brand narratives and creative direction Shape long-term brand equity and commercial performance This is not an executional marketing role. The focus is on strategy, direction, and influence, with delivery teams in place. Key Responsibilities Brand Strategy & Repositioning Lead the end-to-end repositioning of own-brand / private label portfolios Define clear brand architecture, segmentation and identity Establish differentiated positioning across price, quality, and customer segments Align brand strategy with commercial and category growth ambitions Creative Direction & Storytelling Own the brand narrative and storytelling across all channels Set the creative vision, ensuring consistency across retail, digital and campaigns Elevate brand perception through distinctive, customer-led creative strategy Partner with internal and external creative teams to bring the brand to life Customer, Footfall & Engagement Drive strategies that increase footfall, traffic and customer engagement Translate brand positioning into customer acquisition and retention strategies Ensure alignment between brand, trading, merchandising and customer experience Group-Level Leadership & Influence Operate as a senior peer to Commercial, Product, Retail and Digital leaders Influence C-suite and board-level stakeholders on brand direction Act as the guardian of brand integrity across all markets and channels Portfolio & Market Expansion Shape brand strategy across multiple geographies (UK, EU, developed markets) Support new market entry and brand scaling initiatives Ensure relevance across diverse customer segments and cultural contexts We are looking for a strategic, commercially minded marketing leader with deep experience in brand building at scale. Essential Experience Proven experience in a Head of Marketing / Marketing Director role Strong track record in own-brand / private label / proprietary brand environments Experience within fashion, apparel, lifestyle or luxury sectors Background in UK, EU or other developed markets Demonstrated success in brand repositioning and transformation Leadership & Capability Highly strategic — able to define direction, not just deliver execution Strong creative instinct and brand storytelling capability Commercially aware — understands how brand drives revenue and footfall Comfortable operating at group / board level Able to influence senior stakeholders across multiple functions Mindset Brand builder, not campaign manager Balances creativity with commercial impact Comfortable with ambiguity, transformation and scale Brings gravitas and clarity in senior environments Why This Role Opportunity to shape and elevate a major own-brand portfolio True strategic ownership at group level High visibility with senior leadership and decision-makers Ability to create lasting brand equity and commercial impact

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