SALES HEAD

Job Description : SALES HEAD KSA a global leader in the food & beverages sector, known for its portfolio of iconic brands enjoyed by millions of consumers worldwide. With innovation, sustainability, and consumer-centric growth at the core of its strategy, the company is now accelerating its expansion across the Middle East — one of the fastest-growing and most strategically important regions in the FMCG landscape. As part of this exciting growth journey, we are seeking a commercially driven, results-oriented Head of Sales – Middle East to join the leadership team. Based in Riyadh KSA, this is a pivotal opportunity to shape regional sales strategy, lead commercial execution, and drive market share across a diverse and competitive landscape. The Head of Sales – Middle East will be responsible for defining and executing the regional sales strategy across all channels — from modern trade and traditional retail to foodservice and e-commerce. Leading a large, cross-market team, you will play a critical role in building strong customer partnerships, optimising route-to-market models, and delivering sustainable revenue growth across the region. This is a high-impact leadership position that requires commercial excellence, strategic agility, and the ability to inspire and lead teams in a fast-paced, multicultural environment. Key Responsibilities Commercial Strategy: Develop and implement a best-in-class sales strategy to drive revenue growth, market share, and profitability across the Middle East. Channel Development: Lead sales execution across modern trade, traditional trade, on-trade, and e-commerce channels, ensuring optimal coverage and performance. Customer Partnerships: Build and strengthen strategic relationships with key retailers, distributors, and customers, driving joint business planning and long-term partnerships. Team Leadership: Inspire, coach, and lead a high-performing sales organisation, building capability and ensuring operational excellence across all markets. Route-to-Market Optimisation: Continuously assess and evolve RTM strategies to enhance efficiency, expand market reach, and improve distribution performance. Forecasting & Planning: Oversee sales forecasting, budgeting, and performance tracking, ensuring delivery against ambitious commercial targets. Cross-Functional Collaboration: Partner closely with marketing, finance, supply chain, and category teams to deliver integrated growth strategies and business results. Market Expansion: Identify and capitalise on new growth opportunities across existing and emerging markets, adapting commercial models to local dynamics. Candidate Profile We are seeking a dynamic, commercially astute sales leader with a strong track record of delivering growth within the FMCG industry. The ideal candidate will combine strategic vision with hands-on execution and bring a deep understanding of regional market dynamics. 12–15+ years of progressive sales leadership experience within the FMCG sector, ideally within food & beverages. Proven success in managing large-scale sales operations and delivering strong growth across multiple Middle Eastern markets. Strong experience building and leading high-performing commercial teams. Demonstrated success in managing key customer relationships and negotiating at a senior level. Deep knowledge of modern trade, traditional trade, and emerging channels across the region. Strategic thinker with strong business acumen and analytical skills. Excellent communication and stakeholder management skills. Fluency in Arabic is essential; English fluency is also required. Regional experience in Saudi Arabia, UAE, or Levant markets is highly desirable.

---