MARKETING HEAD

Job Description : MARKETING HEAD UAE Marketing Head – Appliances AED60-65K Traditional playbooks won't cut it. We are searching for an absolute heavyweight to weaponize the marketing, product strategy, and modern digital growth engine for a major *Appliances brand*. ### *The Mandate:* * *Category Ownership:* Drive product positioning, lifecycle management, and aggressive GTM launches. * *Performance Marketing:* Own the digital funnel. Turn ad spend into data-driven customer acquisition and sky-high ROAS. * *Modern Storytelling:* Lead high-impact content creation and social commerce strategies that build a community around the brand. * *360° Dominance:* Seamlessly fuse legacy ATL/BTL with sharp digital media execution and trade marketing. ### *The Blueprint:* * *18–20 Years* of hardcore marketing leadership *strictly within the Appliances/Consumer Durables sector* (Small Appliances background is a massive plus). * A lethal mix of traditional commercial grit and data-driven, new-age digital brilliance.

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