Marketing Manager

Job Description : MARKETING MANAGER FMCG Company, KENYA RESPONSIBILITIES • To manage the marketing initiatives, research and analysis to direct marketing strategy and planning, overseeing the production of all promotional materials and campaigns. • To manage outside agency resources effectively, including advertising, public relations and corporate communication efforts t capitalize on brand presence opportunities. • To lead the transformation of the company from a product-driven to an end-user, consumer-driven company with an emphasis on superior quality in both products and services. • To develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs. • Minimum 5 years' experience in marketing field preferably in FMCG industry. • Advanced Degree (Masters as added advantage) in Marketing or any related fields. • Proven history of successful brand management and equity building. • Proven record of new and existing products development with strong marketing skills. • Strong communication, interpersonal, analytical and problem solving skills.

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