Head of Sales

Job Description : Head of Sales – Nigeria We are seeking an experienced commercial leader to step into the role of Head of Sales. In this position, you will own the overall commercial strategy, optimize national route-to-market (RTM) channels, and drive sustainable top-line and bottom-line growth. Key Responsibilities Full P&L Ownership: Drive sustainable revenue, gross margin, and EBITDA contribution across all sales channels. Multi-Channel Strategy: Lead General Trade (GT), Modern Trade (MT), Wholesale, Key Accounts, and Institutional Sales. Distributor Network Management: Design and optimize the national distributor strategy to maximize market penetration and execution. Executive Team Leadership: Lead and mentor direct reports, including Regional Sales Managers, Trade Marketing Managers, and Key Account Managers. ? STRICT APPLICANT MANDATE To manage application volume and ensure candidate quality, ONLY applicants who meet ALL of the following non-negotiable criteria will be considered: Industry Experience: Minimum 15 years of progressive FMCG sales experience. Senior Leadership: Minimum 7–10 years in executive leadership roles (e.g., Head of Sales, Sales Director, National Sales Manager). Route-to-Market Depth: Proven track record managing General Trade (GT) and National Distributor Networks within Nigeria or similar emerging markets. Financial Acumen: Direct ownership of full Sales P&L, Gross Margin, EBITDA, and Trade Investments. Education: Bachelor’s degree required (MBA/Postgraduate qualification highly preferred). ?? Applications that do not meet the minimum 15 years FMCG and 7+ years senior leadership requirement will be automatically filtered out.

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