CHIEF RETAIL SALES OFFICER

Job Description : CHIEF RETAIL SALES OFFICER CARIBBEAN The Chief Sales Officer (CSO) is responsible for driving overall sales strategy, revenue growth, profitability, and customer experience across all retail channels. Key Responsibilities: 1. Sales Strategy & Revenue Growth: - Develop and execute the organization's sales strategy aligned with business objectives. - Deliver annual and long-term revenue, profitability and market share targets. - Drive Same Store Sales Growth (SSSG) across all retail locations. - Lead new store sales planning, launch readiness and accelerated store ramp-up. - Identify opportunities for business expansion, new markets and emerging customer segments. - Review sales performance regularly and implement corrective actions wherever required. 2. Commercial Excellence: - Drive achievement of sales budgets across all stores and business verticals. - Improve Average Bill Value (ABV), conversion ratios and overall sales productivity. - Ensure optimum product mix across Gold, Diamond, Platinum and other categories. - Protect gross margins through disciplined discounting, pricing and inventory utilization. - Build a strong performance management culture with data-driven decision making. 3. Customer Experience & Brand Excellence: - Champion exceptional customer experience across every customer touchpoint. - Drive customer acquisition, loyalty and repeat business. - Improve DPP enrolment and customer engagement initiatives. - Ensure timely closure of customer complaints and service recovery. 4. Retail Operations Leadership: - Provide strategic direction to Regional Managers, Store Heads and the sales leadership team. - Standardize retail processes and ensure consistent execution across stores. - Monitor store productivity, staffing effectiveness and operational efficiency. - Review sales analytics and implement initiatives to improve business performance. - Ensure stores consistently meet customer service and visual merchandising standards. 5. People Leadership: - Build a high-performance sales culture focused on accountability and customer centricity. - Coach, mentor and develop future sales leaders. - Drive employee engagement and retention within the sales function. - Improve sales productivity through capability development and structured training interventions. - Partner with HR to strengthen talent acquisition, succession planning and leadership development. 6. Cross-functional Leadership: - Work closely with Marketing to maximize campaign effectiveness and customer acquisition. - Partner with Merchandising and Supply Chain to ensure optimum product availability and category performance. - Collaborate with Finance to improve profitability and business planning. - Support HR in strengthening performance management and sales capability development. - Drive organization-wide strategic initiatives requiring cross-functional collaboration. 7. Governance & Business Planning: - Prepare annual sales plans, budgets and business forecasts. - Monitor key business indicators and present performance updates to the Board and Executive Leadership Team. - Ensure compliance with organizational policies, statutory requirements and internal controls. - Leverage technology and analytics to improve decision making and operational efficiency. Candidate Profile: Qualification: - MBA or Postgraduate in Sales, Marketing, Retail Management or Business Administration from a reputed institution. Experience: - 18- 25 years of progressive experience in retail sales leadership. - Minimum 8 - 10 years in a senior leadership role managing multi-location retail operations. - Experience in Jewellery, Luxury Retail, Fashion, Consumer Durables or Large Retail formats preferred. - Proven track record of leading large sales teams and consistently delivering profitable growth.

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