HEAD OF SALES

Job Description : HEAD OF SALES – INDUSTRIES DRC ROLE OVERVIEW The Head of Sales - Industries will be responsible for driving revenue growth, market expansion, distributor network development, and sales strategy execution across multiple product segments including Home Appliances, Food (Biscuits). Pharmaceuticals, Pipes, and Plastics across African markets. The role requires a strong commercial leader with deep Africa market experience, excellent communication skills, strong distributor management capability, and the ability to build and scale multi-country sales operations. ROLE OBJECTIVES PRIMARY/SHORT TERM: 1. Sales Target Achievement 2. Revenue Growth 3. Distributor Network Stabilization 4. New Distributor Appointments 5. Key Account Development 6. Collections & Credit Control 7. Sales Forecasting & Reporting Structure SECONDARY/LONG TERM: KEY ABILITIES 1. Market Expansion (New Countries) 2 Brand Building & Market Visibility Multi-Country Sales Leadership 3. Strong Distribution Network Across Africa ? Distributor & Channel Development 4. New Product Launches & Product Mix Expansion ? B2B & B2C Commercial Management 5. Sales Team Development & Leadership Pipeline Market Expansion & New Country Entry 6. Commercial Policy & Pricing Strategy Optimization 7. ? Sales Strategy & Execution Strategic Partnerships & Institutional Business Development DUTIES & RESPONSIBILITIES Key Account & Institutional Sales • Commercial & Negotiation Skills Demand Planning & Forecasting Communication & Relationship Management Team Leadership KEY SOFT SKILLS • Excellent Communication & Presentation Skills • Negotiation & Influencing Skills ? Relationship Building • Leadership & Team Management • Cross-Cultural Adaptability ? Strategic Thinking Result Orientation • Problem Solving & Decision Making Resilience & Ability to Work Under Pressure High Professionalism & Integrity Nett Salary: 5000 USD+Expatriates 1. Sales Strategy & Planning • Develop and implement overall sales strategy across all product ? segments (Home Appliances, Food/Biscuits, Pharma, Pipes, Plastics). • Prepare annual sales budgets, targets, and country-wise plans. Develop pricing strategies, discount structures, and commercial policies. • Monitor market trends, competitor activity, and customer demand. 2. Revenue & Target Management • Achieve sales revenue, volume, and market share targets. • Monitor sales performance across countries and product categories. • Implement corrective actions to address sales gaps. ? Drive profitable growth and improve contribution margins. 3. Distributor & Channel Management ? Appoint, manage, and develop distributors across African markets. • Expand distribution network and market coverage. • Monitor distributor performance, stock levels, and sales targets. Establish strong wholesale, retail, modern trade, and project sales channels.

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